Publishers

The publishing industry has been evolving at a rapid pace over the last few years and publishers are moving to online publishing in droves. A publisher such as a newspaper publisher, magazine publisher or book publisher are finding their business model necessitates an integration of online or digital publishing.

UK publishing has seen some huge changes over the last five years. For example, Maxim moved its magazine content completely online after sales for the Maxim magazine collapsed with readers dropping from 328,000 copies a month in 2000 to less than 46,000. As a necessity they were forced to review their business model and look at monetizing visitors. The site now has 500,000 unique users per month and 260,000 email newsletter subscribers.

Abraxor have been working with digital publishing solutions including content management systems for 15 years, so, when approached by Atom Publishing to assist with a handover and revamp of the RIBA Journal, the online publication of the RIBA (Royal Institute of British Architects), Abraxor were able to quickly suggest and implement solutions. For more information see the RIBA Journal case study. 

Abraxor are able to offer a range of solutions to help offline publishing companies seamlessly integrate their publishing processes and content with the web. We ensure content and media is still relevant in the transfer to the web so that search engines and increasingly web-savvy users are engaged. The publishing landscape has been changing rapidly with the emergence of blogs and social media networks such as facebook and Twitter and we ensure that your move online makes the most of these technologies and networks.

Publisher strategies - Abraxor are able to advise on your online publishing strategy including:

• Monetisation: Your site needs to achieve commercial results such as customer enquiries or advertisement performance. Abraxor are experienced at creating websites that produce results such as user engagement and the use of banners and interstitials. We can help you understand how your customers access your site and what their priorities are.
• Content: Fresh, interesting and dynamic content is king in the eyes of the consumer
• Visibility: Your content needs to be found whether through search engines or marketing. Search engine optimisation is critical.
• Efficiency: Your publishing system needs to be easy-to-use to ensure optimal work flow. Abraxor offer publishing systems that can seamlessly integrate with a content management system CMS, notifying editors when there is content that requires reviewing, automatically optimising files and content for display on websites and dramatically increasing efficiency and competitiveness.
• Performance: Abraxor understand how to make the most of hosting services to ensure robust, secure and high-performance systems for online publishing. We work with you to ensure your site performs when hit by large volumes of traffic.

If you’re a publisher or publishing house and would like to find out more about our online publishing solutions please call 0845 658 8358 or click here to contact us.