Personalised Facebook Videos
Recently we built a Facebook app for the Lynx Dreaming Angel campaign of Kelly Brook with a personalised picture frame containing your photo. Personalised videos aren’t anything new. But the experience is still highly engaging and people enjoy showing off their own videos each of which is personally customised. Some people have even recorded the video with their camera phones to upload to YouTube or to show to their friends.
The campaign generated a lot of interest and, in combination with other Facebook campaigns for Lynx, resulted in a page with close on a million fans. Here’s how we built it:
Workflow:
It was crucial to have a clear, thought-out workflow. We were on a specific budget and there were various stages in the pipeline that had to be well-coordinated.
Shoot:
A green piece of card (for the green-screening) was used. The final picture was projected on to this card. So, during the shoot, some points that really helped were:
Warp: make sure there’s no warp (especially if it’s card). Having a card mounted in a picture frame really helped but…
Light: avoid any glare (e.g. if there’s glass around). The downside to having a picture frame was a glass surface.
Complexity: keep it simple. E.g. fingers and hair over the green card will make the job a lot more difficult. Fingers are just about do-able. Hair is tricky.
Parse:
i.e. scanning through each still frame to allow the overlay of the final image.
There are various ways of doing this - one is After Effects. Another is that venerable staple of the movie industry, Shake. Both are great options but do your research with your experts on how you import and export data from previous / proceeding workflow stages.
Try the Lynx Dreaming Angel app out for yourself…
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